The formation of market relations and profound transformations in Russian society, the emergence of free enterprise sharply raises the question of the role of young people and their participation in reforms, the choice of profession and occupation, the motives of entrepreneurial activity. Special attention is paid to small business, its role and place in the country’s economy. The problem of state support of small business, creation of favorable conditions and motivation of business activity becomes more and more actual. The article analyzes the role of the state in the development and regulation of entrepreneurship, values and motivation of entrepreneurial activity. The aim of the study is to study the influence of social conditions and factors, value orientations and motivation of young people for entrepreneurial activities in market relations. The initial methodological principles are axiological and activity approaches, which allow to reveal the influence of value orientations of young people on the choice of profession, professional self-determination and entrepreneurial activity. In accordance with this approach, the main method of sociological research was a mass questionnaire survey of students of the Ural state mining University. A total of 320 full-time students were interviewed. The theoretical foundations of the study of values and professional-value orientations of students to engage in entrepreneurial activity are analyzed. The factors influencing the assessment of work in small business structures are studied. The attitude of students to entrepreneurship, the role and place of entrepreneurship in the life plans of young people are analyzed. Special attention is paid to the motivation of entrepreneurial activity, its attractiveness for young people. The article analyzes the students ‘ ideas about the necessary knowledge for entrepreneurship, for the organization of their own business. Statistical data on the contribution of small business to the share of GDP of various countries in Europe, Asia, Africa, the degree of involvement of the adult population in the creation and operation of new enterprises are presented. The factors that, according to the students, constrain the development of small business in Russia, as well as the desired forms of support for entrepreneurs from the state, are studied. The social factors influencing the choice of entrepreneurial activity as a way of professional self-determination of students are revealed. The factors constraining the development of small business in Russia are revealed. The role of the state and the desired forms of support for entrepreneurs are shown. The results of the study can be used as recommendations for work on professional orientation of students, young workers, as well as for improving the forms of state and municipal support for small businesses in Russia.
Youth, values, value orientations, market economy, entrepreneurship, small business, motivation of entrepreneurial activity, state support of entrepreneurship